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Job Description
Role Purpose:
To develop and implement plans to maximize the market share and profitability of the assigned category while maintaining a clear activity calendar to support the category sales, coverage and distribution across the various trade channels.
Key Accountabilities:
• Achieve the category’s set sales (volume and value) target and market share.
• Assess and maximize assigned category sales, coverage, profit and numeric & weighted distribution in the assigned market, and submittal of tactical and long term recommendations on assigned category performance.
• Monitor sales performance in comparison to sales forecasts / target and coordinate with the sales department to identify suitable action if deviations are present.
• Set the category’s sales targets (in conjunction with the sales department) and follow-up on progress to ensure that the approved budget is spent as per category development plan.
• Provide qualitative and quantitative analysis of assigned category covering consumer behavior; brand performance; and competitors’ performance to assist the company in correctly assessing the health of the category and overall brand.
• Identify new developments and improvement opportunities required in existing products to maintain competiveness through market analysis reports.
• Conducts regular visits to assigned market to evaluate category performance and monitor the execution of all aspects related to the category such as distribution, pricing, and promotional activities.
• Prepare merchandising Planogram and standards and coach / train the merchandising teams in conducting merchandising excellence at the POP.
• Maintains close coordination with all concerned departments with regards to the category projects and plans.
• Directly involved in the forecasting process and to be aligned on all rolling adjustments affecting the performance of the assigned category.
• Manage and control direct subordinates to ensure that they are appropriately motivated and trained and perform their responsibilities to the required standards.
• Maintains close coordination with the external agencies (advertising agency, retail audit agency, premiums suppliers & agencies, etc..)to ensure proper support is maintained.
• Proposes the annual category budget and is directly responsible for the budget spending as per approved plan.
• Track, analyze and report on customers’ trend / behavior and competitors' activities by brand through field visits and through timely report.
Education& Knowledge:
• Bachelor of Marketing or Equivalent.
• Knowledge of marketing. Understanding of sales & trade marketing.
• MS Office applications.
• Written and spoken fluency in English & Arabic languages.
Experience :
3 years’ experience in a similar role of which at least 1 year are in a category management role.
Competencies:
• Attention to details
• Problem solving& decision making
• Interpersonal Skill
• Innovation
• Managerial skill
• Commercial awareness
Skills
Excellent communication and interpersonal skills.
Experience managing market research projects.
Solid analytical skills with the ability to solve problems and develop creative solutions.
Solid understanding of costing/pricing financial analysis and P & L management.
Ability to think strategically at a global level, and to develop creative marketing solutions.
Strong independent champion of ideas and highly creative marketer to consumer insights.
New product and packaging development experience required.
Able to manage cross-functionally and across a global organization.
General computer skills, must have solid working knowledge of Microsoft Office.
Strong project and time management skills, able to manage and direct multiple projects simultaneously.
Education
Marketing