Senior Brand Manager

Key Accountabilities :

• Provide regular consumer and trade facts/ insights as well as a strong rational point of view to support Regional Brand team’s ‘strategy and toolkit’ development work (regional brands)

• Define and align with Commercial team on a yearly basis (and revise monthly) the detailed Brand activity plan, including 12 month calendar, investment breakdown, leveraging the regional Brand strategy and regional Brand toolkit developed by the Regional team.

• Review internal sales/ Nielsen retail audit/ any available research data/ competitor insights to draw clear actionable learnings on performance vs targets. Brief key stakeholders on significant developments and implications - recommend for alignment any required actions/ adjustment to plans.

• Lead the country execution of any agreed new product launch, deploying tools developed by the Regional team (product/ communication). This includes roadshows for Sales force briefing, definitition and alignment on launch performance targets, management with Trade Marketing of any agreed visibility/ activation/ sampling programmes, follow-up with the Media agency to ensure agreed media brand exposure is implemented as agreed.

• Support country S&OP planning on a monthly basis through competent fact-based input to demand planning cycle, including clear communication of market development trends/ competitor activity/ expected brand offtake development driven by the activity plan.

• Propose to regional Team for consolidation/ prioritization any sizeable new product development ideas based on strong local Market/ consumer understanding.

• Manage, coach, help develop Direct report(s) in case the given Brand size/ complexity justifies a direct report (ABM) reporting to this position.

Education& Knowledge :

• Bachelor of Marketing or Equivalent.

• Knowledge of marketing. Understanding of sales & trade marketing.

• MS Office applications.

• Written and spoken fluency in English & Arabic languages.

Experience:

4 to 5 years’ experience in a Brand Management role, with a proven ability to execute complex brand activities in close cooperation with the Sales and Trade Marketing functions. Past exposure to the full marketing mix is ideal (advertising, digital marketing, pricing & sizing, packaging, promotions, in store activation), experience in country activity management is a must.

Competencies :

• Strong sense of ownership and self-drive.

• Sense of urgency, bias for action, ability to take calculated risks.

• “idea leadership”, i.e. ability to define a clear strategic vision based on consumer and competitor understanding and to assertively champion this vision with the Regional Brand Team.

• Problem solving & decision making .

• Superior Interpersonal/ communication skills.

Solid understanding of costing/pricing financial analysis and P & L management.

Ability to think strategically at a global level, and to develop creative marketing solutions.

Strong independent champion of ideas and highly creative marketer to consumer insights.

New product and packaging development experience required.

Able to manage cross-functionally and across a global organization.

General computer skills, must have solid working knowledge of Microsoft Office.

Experience working with and presenting to retail accounts a plus.