Brand Manager

·        Sets the overall strategy for the brand within its corresponding business, responsible for the marketing mix that builds the long term strategy of the brand. 

·        Sets the business forecasts & marketing budgets based on financial analysis & sales/profit forecast.

·        Designs and optimizes execution of the marketing calendar within its approved budget.

·        Owns the consumers journey and sets how the brand interacts with their lives.

·        Has the knowledge and expertise in the brand and its category with the ability to be proactive and take core decisions.

·        Sets the brands’ pricing and positioning strategy.

·        Responsible for the ROI of marketing activities and monitoring of the brand/s revenue & profit.

·        Conducts market research, tracks and analyzes performance (consumer research & retail audit).

·        Leads contact with Creative Agencies – specifically advertising, media, social media, consumer promotions & events.

·        Responsible for package design & development.

·        Responsible for line extensions & new products, flavors etc., works closely with R&D on new product development.

·        Works closely with Demand Planning on forecasting and securing product availability in alignment with the marketing plans.

·        Works closely with manufacturing on production planning to ensure stock availability.

·        Work closely with Sales and Trade Marketing functions.

·        Has the highest level of communication & coordination to work closely with all the other functions and as such has the strongest leadership-coordination role.

·       Comprehensive knowledge and expertise to manage all the tangible and intangible assets of the brand – product, package, price, equities, visual & verbal identities, experience, tone of voice, etc.

·      Attention to details

·      Problem solving& decision making

·      Interpersonal Skill

·      Innovation

·      Leadership skills

·      Commercial awareness