Trade Marketing Manager

Achieve the category’s set sales (volume and value) target and market share.

Assess and maximize assigned category sales, coverage, profit and numeric & weighted distribution in the assigned market, and submittal of tactical and long term recommendations on assigned category performance.

Monitor sales performance in comparison to sales forecasts / target and coordinate with the sales department to identify suitable action if deviations are present.

Set the category’s sales targets (in conjunction with the sales department) and follow-up on progress to ensure that the approved budget is spent as per category development plan.

Closely coordinate with the Category Manager / Brand Manager to provide qualitative and quantitative analysis of assigned category covering consumer behavior; brand performance; and competitors’ performance to assist the company in correctly assessing the health of the category and overall brand.

Identify new developments and improvement opportunities required in existing products to maintain competitiveness through market analysis reports.

Conducts regular visits to assigned market to evaluate category performance and monitor the execution of all aspects related to the category such as distribution, pricing, and promotional activities.

Prepare merchandising Planogram and standards and coach / train the merchandising teams in conducting merchandising excellence at the POP.

Maintain close coordination with all concerned departments with regards to the category projects and plans.

Directly involved in the forecasting process and to be aligned on all rolling adjustments affecting the performance of the assigned category.

Maintain close coordination with the external agencies (retail audit agency, premiums suppliers & POSM suppliers, etc..) to ensure proper support is maintained.

Propose the annual trade marketing support budget per category/ brand and is directly responsible for the budget spending as per approved plan, and continually track it to insure optimum spending.

Design, plan, execute, monitor, and evaluate sell in, sell out programs, and mega promotions, to ensure the swift off take of products on shelf for the different trade channels.

Track, analyze and report on customers’ trends / behavior and competitors' activities by brand through field visits and through timely reports.

Ensure timely reporting to the Marketing Director on:

• Bi weekly: Category Report & Market Visits
• Monthly: Tracking sheets
• Quarterly: Price Mapping & Business reviews & Retail Audit Analysis report
• Yearly: Situation Analysis & Category Planning

Commercial awareness and Analysis

Attention to details and Excellence in Planning & Execution

Communication & Negotiation skills

Problem solving & decision making

Innovation and creativity

Objectivity in assessment & reporting + ability to identify key learnings and work on opportunity areas

Leadership Qualities