Area Sales Manager

Role Purpose

Ensure the assigned sales team attains the set sales, coverage, distribution and visibility targets thus enabling the company to meet its profitability objectives.

Key Accountabilities

• Allocates the Sales forecasts by product, month, area and channel for the assigned area based on targets set by the District manager.

• Set and plan sales budgets in line with company overall profitability targets as assigned by District Manager.

• Meet weekly, monthly and annual sales targets for each brand and product.

• Build and maintain healthy relationships with key clients.

• Allocates the Sales forecasts by product, month, area and channel for the assigned area based on targets set by the District manager.

• Set and plan sales budgets in line with company overall profitability targets as assigned by District Manager.

• Meet weekly, monthly and annual sales targets for each brand and product.

• Build and maintain healthy relationships with key clients.

• Maximize distribution activities for own assigned areas and optimize distribution and visibility as well as monthly and quarterly distribution initiatives.

• Supervise sales activities within assigned areas and units to ensure sales targets are met.

• Assist in the development and improvement of sales staff capability and skills.

• Follow-up on collection of outstanding payments from customers and retailers to ensure all outstanding amounts are collected in a timely manner.

• Report on competitions’ activities and performance and other relevant information to Sales Manager and/or concerned employees in other departments in the company (e.g. marketing department).

• Reviews and analyzes monthly, weekly and daily sales analysis reports to take appropriate corrective action.

• Ensures the effective execution of promotional and special marketing events.

• Issues monthly update reports covering all aspects of sales operation related to his team and assigned area.

• Conducts frequent field visits as defined by the District manager to ensure that the sales fundamentals are properly implemented and that trade relations are well maintained.

Decision Making Authority

1-6years’ experience in sales in a similar context (retail and/or FMCG) of which the last 3 at a supervisory level

2-Negotiation Skills

3-Planning & organizing

4-Team Building and motivation skills

5-Execution and results orientation

6-Commercial awareness

7-Supervisory skills